Retail management 2 in my whole retailing career, i have stuck to one guiding principle. Jun 25, 2019 retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Introduction to retail merchandising consists of short video lessons that are organized into topical chapters. Though the barter system is considered as the oldest form of retailing, the traditional. The shoppers enjoy the privilege of shopping the goods and services required by them in a variety of formats. In the supply chain, retailers are the final link between the manufacturers and ultimate consumer. Introduction to the retail industry plunkett research, ltd. It is a process through which goods are transported to final consumers. The single point of purchase could be a brickandmortar retail store, an internet shopping website, a catalog, or. Introduction to retailing fmma101 students will be introduced to all major retailing topics involving both large and small retailers, brick and mortar retailers, ecommerce, direct marketers and their combinations. The introductory section on the world of retailing focuses on the retailers microenvironment.
Department store is the best form of store retailing, to attract a number of customers. The traditional kirana stores by introducing modern retailing concepts such as self service, free home delivery system, credit facility and other value added services have been trying to reshape themselves. Apr 26, 20 an introduction to retailing heather todd. In 2011 people were employed in retail trade nearly 4. Chapter 1 introduction to the world of retailing free download as powerpoint presentation. Retailing plays an important role in the development of georgias economy. International retailing meaning and important concepts international trade and commerce has existed for centuries and played a very important part in the world history. Retail management is the process of bringing the ultimate user to the main producer through a series of stages where retailing is the last one. List of topics covered in bba retail management pdf notes and ebook. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Under the broad definition, the many forms of direct marketing include. Retail management introduction to retail watch more videos at lecture by.
Even albania, a nation of 3 million and one of europes most depressed countries. Ommerce 4 contents contents table of abbreviations 7 1 basics and definitions 15 1. Retail is the final stage of any economic activity. An introduction to retailing request pdf researchgate. We regard that the main f unction and subfunctions of retailing provide the system called. Principles of retailing edinburgh business school vii module 8 retail selling 81 8. It is not limited to quantities but to the exact requirement of last user. Mkt 3335 chapter 1 part 2 introduction to retailing. It first was recorded as a noun with the meaning of a sale in small quantities in 1433 french. Retailing in india influencing factors present indian retail scenario.
Retail theories wheel of retailing retail life cycle. Unit i introduction purpose of retail information system steps in conducting. Plunkett research online publishes vital, actionable industry information, statistics and competitive intelligence, constantly updated, including. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Bba retail management pdf notes, ebook free download. Customers demand are constantly changing and intensifying which induce the retail industry rose with highly competitive sector. As retailing develops towards a seamless omnichannel oc shopping experience.
Chapter i introduction the retailing industry indian organized retailing is under transition today, bringing a lot of changes in the formats of retailing. Chapter 1introduction to the world of retailing retail. Mba retail management notes pdf rm notes smartzworld. Our system offers a massive amount of vital market research and business data. Online retailing has now placed distribution system s on the front line, since retailers need to offer a variety of options for. Advanced financial management pdf notes book starts with the topics introduction and perspectives on retailing, store security, parking space problem at retail centre, store record and accounting system, coding system.
Retailer implies any organization, whose maximum part of revenue comes from retailing. Mkt 3335 chapter 1 part 1 introduction to retailing. It aims to help both retailers and manufacturers predict store brand. Retailing is a socioeconomic system, which brings people together, to. To define retailing, consider it from various perspectives, demonstrate its impact, and note its special characteristics 2. Request pdf on jan 1, 2014, rosemary varley and others published an introduction to retailing find, read and cite all the research you need on. Types of retailers retailers use different retail mixesmerchandise. Often retailing is being thought of as the sale of products in the stores, but retailing also involves the sales of services. Its literal meaning for retail was to cut off, shred, paring. Introduction to retailing functions of retailing types of retailing forms of retailing based on ownership. International retailing meaning and important concepts. Bringing about operational efficiency at this last stage and making an environment so compelling. Part 1 introduces the reader to the key retailers and the changing environment in which they operate.
Each video is approximately 510 minutes in length and comes with a. Dec 03, 2012 eshopping commonly known as electronic commerce refers to the buying and selling of information, products and services via computer networks. It also introduces you to visual merchandising, retail marketing mix, and etailing. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. To view more of our data, click the free membership button below. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. In india apt example for this retail system are offered by bata shoes, usha sewing machines etc. Edinburgh business school principles of retailing v contents preface ix part 1 the changing retail environment module 1 the retail environment 11 1. Introduction to retailing free download as powerpoint presentation. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Even albania, a nation of 3 million and one of europes most depressed countries due to its longstanding communist rule, had its.
Retail management is an activity of selling products or services to their. The introduction to retail industry management essay. By definition whenever an organization be it a manufacturing or a whole seller sells directly to the end consumer it is actually operating in the retail. Retailing in india recent trends your article library. However international retailing has been in existence and has gained ground in the past two to three decades. Retail involves the sale of merchandise from a single point of purchase directly to a customer who intends to use that product. Introduction to retail marketing concept and definition of retail marketing characteristics or features of retail marketing importance of retail marketing functions of retail marketing emergence of organisation of retailing development of retail marketing in india benefits of retail marketing 1.
Sep 08, 2009 lecture 1 introduction to retailing 1. Retailing is the set of business activities that adds value to the product and services sold to the consumers for their personal or family use. Retailing managements 9th edition places critical and practical emphasis on five exciting new developments in retailing s high tech, global, growth industry. Kalakota and whinston 1997 the global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. We sought to explore the evolution of experience retailing and what the fundamentals are in delivering this to todays customers. It is driven by an increase in sales in existing online channels, as well as by the ongoing market entry of bricksandmortar retailers into ecommerce. The word retail is derived from a french word retaillier meaning to cut off a piece or to break bulk. Introduction, meaning, definition and characteristics. Undoubtedly, retailing in india is still in nascent stage. Retailing is the business where an organization directly sells its products and services to an end consumer and this is for his personal use. In india apt example for this retail system are offered by bata shoes, usha.
Mar 30, 2018 retail management introduction to retail watch more videos at lecture by. This research, commissioned in august 2012, examines the views of consumers on the global marketplace and what this means in terms of meeting their needs, to help retailers to define their strategies and key. The introduction to retail industry management essay chapter 1. Introduction liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring.470 1130 1533 701 413 269 1025 572 455 502 1513 899 242 410 905 435 270 268 1143 515 543 982 780 352 1549 903 902 73 1290 1174 135 209 124 1550 671 1507 1115 538 447 770 1276 398 1413 643 313 1167